MADURAI: In a novel attempt to spread awareness on road safety, a “fashion show” was organised in the city on Sunday.
Though the fashion show did not have models with sculpted bodies or well-designed attires, it did grab many eyeballs. The chassis of a truck became the ramp and about a dozen college students dressed in white with messages on road safety performed the show at Periyar bus stand in the heart of the city.
The fashion show was organised by Driving Needs Academy, an NGO, along with the authorities of the regional transport office, Tamil Nadu State Transport Corporation officials, city traffic police and fire and rescue personnel as part of the 24th Road Safety Awareness week campaign. Students from various colleges took part in the fashion show. The boys, clad in white dress, carried a quote regarding road safety walked the ramp.
The deck of the truck was decorated with festoons, balloons, flowers and banners containing road safety awareness slogans inside the Periyar bus terminal. The students walked with confidence amidst roars of appreciation from the spectators. Their stylish walk accompanied with various postures and gestures aroused rounds of applause from the gathering and from the organisers as well.
A child on a tricycle with number plate and wearing a helmet, carrying road safety awareness slogan on her back captured the attention of the public. The officers in order to engage with the passengers conducted a quiz programme with simple questions on road safety and offered prizes on the spot. Later, they distributed pamphlets and spoke about the importance of following road safety.
The idea was conceived by Driving Needs Academy, involved in road safety awareness work in Madurai. “There are several awareness programmes being conducted to spread awareness on traffic and road safety. So we wanted to hold an innovative event to reach the masses. We approached the college students who were more than willing to participate in the effort,” said A Narasimmamani, chairman of the NGO.