Development of Educational Content on Road Safety for CSR Initiatives
Ensuring Pedestrian Safety
“Pedestrians comprise around one quarter of the annual global road deaths.”
- They decided to reduce the maximum speed limit by 5 Km/hr. on all city roads.
- They marked zebra crossing on the NH21 near the intersection from where the school students cross and depute Traffic Marshals in the mornings and afternoons.
- Installation of “Pedestrian Lights” on the roads around the City Center, Hospitals and Educational Institutions.
Joining Hands for the Safety of Non-Motorized Vehicles
Indian roads, including highways have a non-homogeneous traffic. While most of the awareness and enforcement campaigns on drunken driving target only drivers/riders of motorized vehicles, they often forget that there is a far bigger number of VRUs [Vulnerable Road Users] using NMVs [Non-motorized Vehicles] on the roads. These VRUs stop over at the roadside liquor vend and head back home, mostly in an inebriated state; hence putting themselves and other road users at risk.
Mostly, these VRUs are daily wage-workers and the only breadwinners of the family. If they get injured or die in a road crash, the whole family gets into a deeper financial crisis besides the emotional trauma. This group of road users lives in thickly populated slums, villages or colonies in and around the city, and are often neglected when it comes to road safety.